MBAs, especially those majoring in Marketing Management are supposed to influence others' buying and increase sales, and not by buying things on their own, right?
Sometime last week, we had a course in Consumer Behaviour, where we looked at various ways of connecting to the buyers' emotions, and about providing an 'experience' as opposed to a 'product'.
[That week, at Sathyam Cinemas, during advertisements before the movie began:]
Me: That ad was wonderful right? The emotion of happiness felt was conveyed excellently. Brilliant piece of creativity!
My Friend: Was it? To me it was just an ordinary ad. Maybe because I don't have an MBA
[Two days later, dinner is planned with friends (who also are part of the same consumer behaviour course) at a restaurant in Adyar]
My friend, suddenly calls me up on phone: Sabari, change of plans... we're not going to that restaurant... We'll have dinner at Cafe Coffee Day...
Me: Coffee Day? Dinner???
Friend: Yes... come fast...we're almost there.... click
At coffee day, I ask him: Why suddenly dinner at coffee day? Don't tell me you were inspired by the case study on 'Starbucks Experience'...
My friend grins.
Are MBAs more gullible consumers?