Salt and Pepper

The thing I like most about the Malayalam movie 'Salt & Pepper' is the beautiful way in which my home city of Thiruvananthapuram is shown. Most Malayalam films, if they are city based, focus on Kochi.

Apart from that, there are many reasons to watch the film- it is a light comedy, with the comedy aspects well woven into the storyline without having a separate comedy track. The movie is an out and out foodie movie (as the title suggests) and one would end up feeling really hungry by interval time.

That someone could make a movie so refreshingly different in Malayalam industry which has already tried various genres is really commendable. Also noteworthy is the lack of any big names in the cast.

Highly recommended, especially if you live to eat (and not the other way round)

The mystery of Saravana Bhavan

Note to my friends living abroad: you are excused if you are a fan of Hotel Saravana Bhavan

Ever tried to find a seat during lunchtime at any of the HSB outlets in Chennai, ac or non ac? The whole experience of having an overpriced meal is unpleasant, that after the ordeal of finding a seat and beginning your meal, you find the next customer standing very near you trying to 'reserve' the seat you are occupying and waiting for you to finish.

On top of that most items are highly priced (for that kind of food) and one unit will never be filling. One can't have a filling meal without shelling out at least 150-200 per head. That doesn't deter scores of people thronging the place, such is the brand value. The only really tasty item to have from HSB is the real fruit ice cream.

Contrasting this with the new chain opened by the well known Shree Krishna Sweets, called Gokulams, they serve tastier food at around 60% of the price but their restaurants are mostly empty. For some reason they are not able transfer their brandname in sweets to their restaurant business.

How does one explain this kind of consumer behaviour? Maybe we must take a relook at the first principle of economics: humans make rational purchase decisions.